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Decoding the Mining Buyer: Research-Backed Strategies for METS Success
How do the world’s leading mining companies really make purchasing decisions? Not the way most suppliers think. Harbour’s latest buyer research reveals buying teams averaging 11+ stakeholders, 68% of buyers citing previous failures as their biggest barrier to investment, and most entering purchasing processes with pre-selected favourites, limiting shortlists to just three vendors.
This workshop shares actionable findings to help METS companies understand who really influences decisions, overcome the ‘pre-favourite’ challenge and create content that buyers actually want. Leave with practical strategies to build trust and win more business.
Audit your current sales approach against the buyer research findings and implement one strategy to overcome the pre-favourite challenge within your next proposal cycle.
