Decoding the Mining Buyer: Research-Backed Strategies for METS Success
How do the world's leading mining companies really make purchasing decisions? Not the way most suppliers think.
Harbour's latest buyer research reveals that buying teams now average 11+ stakeholders, 68% of buyers cite previous failures as their biggest barrier to investment, and most enter purchasing processes with pre-selected favourites—limiting shortlists to just three vendors.
This workshop shares actionable findings to help METS companies understand who really influences decisions, overcome the 'pre-favourite' challenge, and create content that buyers actually want. Leave with practical strategies to build trust and win more business in an increasingly complex buying environment.