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The Silent Crisis: Why Mining’s Communication Failure Is Our Greatest Existential Threat
Seventy percent of people believe mining is negative to the planet. Yet mining enables every aspect of modern life and is essential to the energy transition. This isn’t just a perception problem, it’s an existential crisis threatening our social licence, talent pipeline, investment and government support.
Mark Cutifani, who led Anglo American through transformation, delivers an uncomfortable truth: we talk to each other instead of engaging with those most critical of us. At a time when mounting pressure from communities, investors and governments demands better, our failure to communicate effectively isn’t just bad PR, it’s threatening our future. Leave with proven strategies for authentic stakeholder engagement beyond industry echo chambers.
Identify one stakeholder group outside your industry echo chamber and commit to a direct engagement initiative. Rebuild social licence through transparency and action.
