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The Silent Crisis - Why Mining's Communication Failure Is Our Greatest Existential Threat
Seventy percent of people believe mining is negative to the planet. Yet mining enables every aspect of modern life and is essential to the energy transition. This isn't just a perception problem, it's an existential crisis that threatens our social license, our ability to attract talent, secure investment, and maintain government support.
Mark Cutifani, who led Anglo American through transformation and spoke passionately about industry communication at Austmine 2023, will deliver an uncomfortable truth: we talk to each other instead of engaging with those most critical of us. At a time when the mining industry faces mounting pressure from communities, investors, governments, and the public, our failure to communicate effectively isn't just bad PR, it's threatening our future.
